Portrait of Jared Simpson, Founder of Valstorm

Jared Simpson

Founder, Valstorm

Founder of Valstorm, former Salesforce consultant passionately dedicated to simpler business operations.

What am I doing?

Why Build Valstorm When There Are So Many Other Tools? I've seen the same story over and over again: a business buys a glorified spreadsheet, then has to stitch together 10+ different apps to turn it into a true "business operating system." I was tired of the patchwork.

My tipping point came after years of consulting for over 20 companies. I was the one duct-taping workflows together, fixing failed integrations, and watching businesses struggle with a "data octopus"—a mess of systems so tangled that no one knew where the truth was.

What was so bad about the patchwork? The most painful workaround was always the same: a painful gap between the CRM, the phone system, and the marketing platform. Businesses either paid a fortune for fragile integrations or surrendered to manual data entry, admitting their expensive CRM was a waste of time. I decided to solve the underlying problem.

My Experience

What Makes You the Person to Solve This? My 6+ years as a software developer and Salesforce consultant gave me a unique advantage. I implemented solutions for 20+ businesses, learning the common problems, solutions, and mistakes. I understand the legal requirements, technical aspects, training, onboarding, and scaling. I've done the work from scratch and inherited the work of others, so I can help businesses at any stage of their journey.

Access, Not Just Data

The most important lesson I learned as a Salesforce consultant is that most businesses don't have a data problem; they have an access and usability problem. They aren't ready for the "data problem" yet because the tools don't talk.

My experience implementing solutions for dozens of businesses gave me a deep understanding of the common pitfalls, legal requirements, and technical challenges. I know how to build the pipes, but I also know where the water should go. This is Valstorm's unique advantage: we're not just a tool, we're the foundation for your business operating system, built on a deep understanding of what you actually need to succeed.

A Personal Note

People sometimes ask how my passion for snowboarding and mountain biking connects to my work. In both sports, you have to read the terrain, adapt on the fly, and take calculated risks to push your limits. Entrepreneurship is the same. It's about navigating uncharted territory and being resilient. There will be falls, but it's about getting back up, learning, and continuing to push forward.

My advice to other entrepreneurs is to find what you're most passionate about—be it work, a hobby, a cause, or family—and make it a priority. Purpose is the defining factor, and it's what will give you the space to recharge when things get tough.

My Commitment to You

Everything I do is to simplify your journey so you can deliver exceptional results to the world. So get started by checking out our blog, resources and speak with the team. There are tons of free resources on this site that can help you get the most out of software and avoid the common pitfalls. Whether you read, watch, listen or speak with us, we are here to help you navigate the world of business software and find the solutions that work for you. Talking to us is free, take advantage of it!